Partnering up with Reality Gaming Group and Herotainment, Toikido’s initial Smighties product line-up will include plush, collectibles and trading cards. It will then expand into other core categories globally. Each Smighties toy will come bundled with a QR code directing its owner to the online portal for Smighties-Universe, a blockchain-fueled experience where fans can collect digital versions of their favourite Smighties characters. Owners of Toikido’s Smighties toys will be able to claim a free NFT based on one of the hundreds of adorable and quirky Smighties-Universe characters.

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